How To Target College Soccer Coaches Using Email Analytics

As an athlete you have undoubtedly been on the receiving end of countless emails inviting you to college campuses throughout the United States to participate in ID Camps hosted by the Coaching Staff of your favorite school. Understandably, athletes get excited about all of the seemingly interested schools reaching out to them and some decide to stretch their own financial resources to attend multiple camps. Without diving too deep into the business of College ID Camps, let's take a look at what it means to receive an ID Camp invitation.

First, it 100% means that your email address is part of an Email Campaign and the sender is tracking Analytics. Meaning, he/she is able to track if the email was delivered successfully, left unread, read, or if any links were clicked. All someone needs is an email address to send an email and sometimes that is all coaches have. If the email says "Greetings (Your Name)" instead of only "Greetings" then you know they have both your name & email address. Because ID Camp invitations vary from school to school it's sometimes impossible to know if there is a genuine interest behind the email you receive without finding a way to speak directly with the coaching staff (more on this in a future blog post). There is a very real chance they don't have your name, grad year, club team, or even know what state you live in. This is because the primary purpose of all ID Camps is to earn the coaching staff money and the secondary purpose is to identify players.

The bottom line is: Athletes can take this Email Campaign/Analytics tactic that Coaches use & use it right back on the coaches. If done properly Athletes can gain massive insight into which schools are opening the emails they send, and which schools have clicked the link to view their highlight video. Knowing this information can help decide how to approach a phone conversation with a coach, or which person on the coaching staff has been reading their stuff. It could even possibly tell help determine if it's worth attending an ID Camp!

Email campaigns are an effective way to reach out to college coaches and control your own narrative. However, it is important to track the success of your email campaigns in order to make sure that you are getting the most out of them. By using analytics, you can measure the performance of your email campaigns and make adjustments accordingly.

Analytics can help you understand how many people opened your emails, clicked on links, or took action after receiving your emails. You can also use analytics tools such as Bitly which is free to track how many people visited a specific page after clicking on a link in an email. This will help you understand if people are actually taking action after receiving your emails or not. I highly suggest using a Bitly link as your highlight video URL. (I have no affiliation with Bitly, but I used Bitly links in everything I did as a college coach because it was free and simple)

See a list of other Important Topics